"As we move into an environment where investors expect
bottom-line profitability, there will be influences that will cause
internet companies to seem more and more like ordinary
companies".
The words of the Head of HR at DoubleClick, a New York
advertising company, reported in the FT recently.
It is a problem already seen in the UK with staff call centre
reacting against their work environments and the strong control
mechanisms with high labour turnover rates and by joining trade
unions.
And a research study by London Business School and Korn/Ferry
International reported:
"Our study explodes the general consensus that dotcoms
offer a better quality of life and a more fun environment. The
hours worked are longer, the travel is more onerous and time at
home is limited. The new economy company increasingly mirrors
the old, but without a supportive structure."
And the comment of the DoubleClick HR Head will echo the thought
in many HR minds:
"The challenge for new economy companies is: how do you
build an infrastructure that operates in a flexible way".
That challenge seems to apply to all companies not just those in
eBusiness. Some old companies have gone quite a way to meet it,
usually because they face competitive pressures that has made them
change their old ways of working. Just being a dotcoms company with
failing share options is not enough. We still need to work on the
"old" issues of getting motivation and people management
right – or as right as we can get them.